The takkies were not particularly famous until basketball player Chuck Taylor adopted them as his preferred takkie. He was impressed with the style so he became the shoe's leading salesman.
After proposing a few changes to the shoe, the shoe got its current name and Chuck Taylor's signature on its ankle All Stars patch. One change was the switch to nonslip soles. Although classic black is the most popular, Chuck Taylor was himself known to prefer unbleached white high-tops (known in his day as simply "white").
Consumers demanded more variety from the shoe – particularly with respect to colors in order to match basketball teams – so colored and patterned shoelaces became popular to complement the two colors, blacks and whites, available before 1966. Afterwards, more colors and styles became available... since then a lot of designs have been added to the chuck taylor family ....
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